When information is transferred on social media, it passes through what is known as “the cloud,” a system of many individual data centers all around the world. Each data center is built by a company or agency, typically to do their own computing, though there are some third-party data centers which rent out their processing power to the companies that don’t have data centers of their own. Due to the size and very high power density of data centers, power management and cooling are vital for their maintenance. If you want to learn more about how data centers work, here’s a great article we think will be very helpful: https://whartdesign.com/data-centers-are-the-key-to-the-cloud/